Are current race related events being exploited for marketing gains?

I’m a touch of a conspiracy theorist. As such, being recently reintroduced to television and twitter after a long stint as an out of touch workaholic in an insular sector, I am making connections between things that are hopefully not related at all.

I’m concerned.

Returning to the B2C marketing world post social media, I have found that it is more false than it ever was and is employing the use of seemingly real news articles and fake magazine-ish posts that are merely built to get you to buy something on that website or click to another*. Truth in Advertising was always taken as a bit of a loose ideal, but it seems to have fallen off almost completely.

I have also been intrigued that right smack in the middle of the racial controversies plaguing our nation, one of our most beloved black role models is taken down by scandal. Is this meant to incite more division? Is there a correlation to these events and the timing of the release of the film Selma?

Additionally, mere days before the release of the movie Black or White, about a white man’s custody battle for his black granddaughter, the news world is abuzz about a white father defending his black daughter’s honor on YouTube.

This is not to say that I’m not excited about these important and moving films or shy about these conversations. I am saddened by the negative, real life current events, and I am overjoyed that we are talking about things that have been swept under the rug for years.

I’m just very curious about the synchronous unfolding taking place and I’m very much hoping that what makes the news is not about what will sell media and products. These issues are worth more honor and respect than that.

Hopefully it’s all just advantageous coincidence and not exploitation; or worse, planned manipulation of the masses.

I am vacillating between paranoia that I’m right and paranoia that I’m terribly naive.

*The hyperlinks I include are for your convenience – I’m not concerned with your purchasing habits.